Live Search outshines Google with Embedded Video

Microsoft Live Video Search is definitely one step ahead of Google, at least in terms of effective use of embedded streaming media.

 

What’s the big deal about embedding streaming media into the web page? If I’m watching HD content, I’d definitely want it to be in a separate window, not constrained by limited real estate and format of a web browser. But embedded streaming media has some unique advantages:

• Association: it allows other static or dynamic content to be displayed along side with video, therefore enhancing the whole user experience
• Multiple content: it can display multiple sources on the same screen, even simultaneously
• Interactive: it can use the existing browser technology, to control the playback of media based on user feedback (mouse movements) 

Video search is a prime example of where embedded format shines. A search comes back with multiple contents, which needs descriptions alongside with them, and ideally it should provide a user a preview without leaving the screen.

 

Microsoft Live Video Search returns search results in 160×120 “thumbnail” sized clips. The clips show as static images. But the magic happens when user moves mouse over it. The thumbnail actually starts playing (with sound). The size of the video combined with voice is good enough to provide the user a preview. And without leaving the search screen, user can get an excellent feel for the content of the stream. The compact size of the format may prove to be a particular hit on mobile.

 

It is very easy to move the mouse between clips, and controlling the start the stop of thumbnail videos. As a result, users are more likely to try more clips. In addition, user is more likely to find the desired content, while at the same time generating less aborted and wasteful resource utilization. This is definitely a win-win for both the user and provider.

 

How good is it? It actually works for all videos, including those search results from youtube. And as far as I have checked, none of these features are available on youtube or google search. What does this mean? Because of the use of this technology, users are more likely to use Live Video Search as starting point for media!